About
Simply Mini is an online children’s boutique based in Coeur d’Alene, Idaho. We carry cute, comfy, and practical clothing and accessories for littles that you AND your kids will love, making your life as a parent just a little bit easier!
We carry clothing ranging from sizes newborn to 7Y, accessories for babies and toddlers, and toys for kids up to about age 10. Shop now to find a high quality baby shower gift, the perfect birthday present, or to fill out your little one’s wardrobe!
Simply Mini is the dream I never knew I had.
I left my office job when our oldest was born, and I always planned to wait until we had kids in school full time to go back to work. I'm an introvert, most comfortable at home, and I love being with our kids all of the time (most of the time).
But in the spring of 2021, God gave me the idea and the nudge to open a children's boutique. It seemed like too big of a dream at first, but detailed ideas kept coming to mind and I couldn't ignore the excitement I felt. I recognized the need in my city for a place to shop for quality, modern basics, as well as for businesses to partner with local nonprofits that serve vulnerable children in the community.
As I started pursuing the idea, I realized my seemingly disconnected skills and interests would all come together perfectly to enable me to start a shop: business, journalism, graphic and web design, and of course, tiny baby clothes.
Sales is the very last type of position I would ever want or be good at, but owning a shop and curating baby goods doesn't feel like that at all. I love to meet other moms and caregivers and share the very best brands and products I've found for my own kids. I hope you love them too.
—Mattea McPhee, Owner